The Podcast Where
Brand Building Gets Real.

Storytelling tools and insights
to grow and succeed.*

*Get past tips & tricks to build something truly powerful.

 

SEASON 2 IS COMING WINTER 2024!

Learn the fundamentals of a well-built brand in Season 1 and next season we will bring that brand to market.

FRIDAY JULY 8th
FRIDAY June 10th
FRIDAY April 29th
FRIDAY APRIL 1st
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Brand Personality DROPS FRIDAY 2/18/2022
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To know your brand you need to know your core and your strengths AKA drivers AKA themes, AKA- listen to this episode.

Prowess beyond the pod

Put the podcast content to work for your brand or clients with our talks and takes. Follow us on Instagram to stay in the know. Sign up below to get on our email list.

Every week, we are dropping new content to share even more tools, practical insights and how-to’s that make storytelling work for you. This is a space to get technical about the art and craft of brand-building.

WANT TO BUILD

BETTER BRANDS?

Don’t Sit Out Success

Tools & Insights for serious strategists

Brand identities are the foundation of sales and growth. If you haven’t done the work to build a strong brand, you risk sending your clients into the marketplace to be overlooked, overshadowed and overtaken.

Instead, learn to tell a story that captures the limelight, captivates customers and outshines the competition.

Our podcast and Instagram series are free tools to absorb the secrets from strategic storytelling leaders. We have catalyzed change for dynamic global enterprises, cherished non-profits and disruptive start-ups.

Learn how we have helped our clients grow smart, get funded and go live.

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Brand Frontlines is hosted by Marissa La Brecque and Eric La Brecque, two communications strategists that believe storytelling in the market place is an essential human experience (and they want you to be really, really good at it).

MARISSA & ERIC

Get on the frontlines.

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View fullsize A far cry from the Crabtree & Evelyn I grew up with.
View fullsize At Brand Frontlines, we really see ourselves, and all those in our field as storytellers. You are supporting brands as they tell their stories and communicate with their customers across platforms and touchpoints.
View fullsize If you’ve been following along at all, you’ll know that we’re very into brand foundations over here. What does a brand foundation mean to you? We have developed the Brand Wheel as a tool for organizing the elements of a brand, from
View fullsize
View fullsize What we mean by this is that we are interested in building, and helping YOU learn to build, a robust foundation for your brand. In our experience, doing the deep work provides the foundation that can support everything else that a brand is from the c
View fullsize Conference Rooms of America, Rm 220, Pyle Center, University of Wisconsin, Madison
View fullsize We’re all about the technical & nitty-gritty over here. We go deep so that you can go deep too. We want to help bring the same tools and ways of thinking that have brought us success so that you can share and help others create good brands
View fullsize Brand strategists must cultivate a keen interest in business no less than in the craft of storytelling. Beyond that, we benefit from continuous immersion in culture. In a world of increasingly narrow and specialized skills, brand strategists remain w
View fullsize Brand identities are the foundation of sales and growth. If you haven’t done the work to build a strong brand, you risk sending your clients into the marketplace to be overlooked, overshadowed and overtaken. ⠀ ⠀ Instead, learn to tell a story t